Consumer behavior in middle east

how do arabs spend

Aside from gender influences in consumer behavior, the UAE is a pretty unique market landscape, with That has not been lost on some companies. Consumers are also less brand loyal with at least 15 percent of consumers in the UAE and KSA reporting trading down to less expensive brands - whereas trade-down rates three years ago were only about 10 percent.

how to deal with middle eastern customers

The work of all eight of our locations—Abu Dhabi, Cairo, Doha, Dubai, Karachi, Kuwait, Manama, and Riyadh—is underpinned by our deep local roots, global reach, and investment in knowledge. Calculating the amount of zakat generated in Arab countries is next to impossible.

marketing to arab culture

Most organizations turn the clock upside down, realizing that people will stay awake from dusk to dawn and sleep late or leave early.

The period of Ramadan is both spiritual and celebratory, with the emphasis varying among Arab countries.

Arab consumer trends

Prayer sets a routine to which foreign companies must adapt. Samsung moves much of its staff from the rest of the country to Mecca and Medina during the hajj, and its point-of-sale displays feature headlines in four or five languages to cater to foreign visitors. The period of Ramadan is both spiritual and celebratory, with the emphasis varying among Arab countries. A growing middle class of more than million people the total population is over million is busy earning and spending. And finally, demand for local goods to support local businesses is growing, especially among younger generations. According to several experts, the money could provide microfinance loans as well as health and welfare services for needy citizens. UAE was ranked 8th and KSA was ranked 11th in the list of countries where consumers are trading up, from among a group of 30 countries. Trading Up or Down, Away from Mid-Market Brands Across the globe, more consumers have traded up to more expensive brands, while fewer consumers have traded down to cheaper options. Hundreds of local and multinational companies in Mecca, Medina, and Jeddah capitalize on the surge in demand for everything from souvenirs to headache cures. Age is an important consideration as well. These can be subjective. For Brands this can mean that though it is quite difficult to penetrate into this market once you are in you can plan on having a loyal following for quite some time.

Below we will examine some of the consumer behavior, traits, characteristics and demographics of a Middle Eastern Arab consumer that set them apart from consumers in other parts of the world.

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The Middle East Arab Consumer Profile